Klipheuwel Fruit is the local marketing division of Kriegler Farms
Exclusive to Woolworths
“We have a great business relationship with Klipheuwel Fruit and have been doing business with them for many years. Klipheuwel Fruit is a dedicated fruit supplier and we value their service excellence.”
– David Cuff, Fresh Produce Buyer for Woolworths, Cape Town
The main focus for Kriegler Farms has traditionally been to produce table grapes for the export markets. In 1996 management decided to diversify by establishing a grape pre-packing facility dedicated to supplying South Africa’s premier supermarket chain, Woolworths.
From humble beginnings today Klipheuwel Fruit is the oldest and one of the largest suppliers of table grapes to Woolworths with 3 senior staff 40 employees. Although similar businesses have developed since, at the time this was a new concept and has proved to be an innovative and astute decision.
The Klipheuwel Fruit pre-packing facility is used exclusively for packaging selected grapes for Woolworths and during the grape season, they deliver consignments of grapes to the Woolworths distribution Centre in Cape Town daily. Klipheuwel Fruit has an enduring relationship with the fresh produce receivers at Woolworths ensuring that they comply with the strict quality production and a wide range of different packing requirements of this discerning client.
Farming for the Future
Through involvement with Woolworths Kriegler Farms is affiliated to the Farming for the Future concept. Farming for the Future is Woolworths pioneering holistic approach to farming. Growers supplying Woolworths are expected to implement this system. Kriegler Farms is fully compliant with Farming for the Future and has a 84% compliance score.
The motivation behind the system is to help farmers grow quality produce while protecting the environment, preserving natural resources and reducing dependence on chemical fertilizers, herbicides and pesticides. The key to the success of Farming for the Future is soil health. When soil is healthy, it requires less irrigation because it is better able to retain water, and soil erosion and loss of top soil are reduced. Healthy soil also requires fewer chemical interventions, so there is less chemical run-off into water systems, which helps maintain water quality. Using fewer chemicals and pesticides also contributes to maintaining and encouraging biodiversity.